A social presence that looks abandoned damages the brand. One that grows builds trust.
There is a version of social media management that is cheap and useless: stock photos, generic captions, three posts a week that generate zero engagement and serve no strategic purpose. We do not offer that.
Our social management starts with a brand voice audit — understanding how the brand talks, who it talks to, and what it is trying to achieve. Then we build a content calendar structured around content types that perform on each platform: educational content that builds authority, brand storytelling that builds connection, product and service content that drives consideration, and social proof that closes the loop.
For Italian brands, we have specific experience managing audiences across Instagram, LinkedIn, Facebook, and TikTok. Platform behaviours differ significantly, and we treat each one differently rather than repurposing the same post across all channels.
Paid social works best when it amplifies content that has already proven itself organically — or when it targets very specific audiences at the bottom of the funnel who have already interacted with the brand. We do not run paid social to boost vanity metrics. Every campaign has a conversion objective tied to a real business outcome.
Terme di Vulture grew their Instagram following from 2,100 to 8,600 in 9 months of managed organic social, with direct booking attributions from Instagram DMs increasing from 0 to 28 per month.
A Matera food brand achieved a 4.2% average engagement rate across Instagram over a 6-month period — benchmarked against an industry average of 0.9% for Italian consumer brands.
